About me
Multi-site retail has been part of my working life since 2007 — first directly in the store, later at the interface between stores, systems, processes and sales.
One thing has never changed: my interest in understanding why things work — or why sometimes they do not.
Today I combine that operational experience with data analysis, an understanding of processes and the conviction that lasting results mainly emerge where people understand and support the solution.
My career path has not been a series of completely different stations. Instead, each role has built on the one before it.
My professional foundation was built directly in the store.
This is where I got to know retail in the place where processes really have to work: in the daily interplay of customers, goods, stock, organisation and colleagues.
That experience still shapes the way I look at processes today.
Moving into the field organisation shifted my focus towards system introductions, rollouts, training, user support and process guidance.
This created a role at the interface between stores, IT, head office and specialist departments.
One thing became particularly clear to me: a technically good solution is only successful if it also works in everyday operations.
In this phase, analysis and process management moved even further into focus.
My areas of work included store analyses, inventory management, stock loss management, reporting, process optimisation, training, project work and the development of my own analysis and steering solutions.
My long-standing operational experience increasingly combined with data-based analysis and structured root cause work.
Moving into area sales management is my next step of professional development.
Alongside responsibility for results and processes, it adds considerably stronger direct leadership responsibility.
I want to carry a lot from my previous roles into it: closeness to practice, clear communication, reliability, analytical thinking and the aim of not only setting targets for people, but supporting their development.
Leadership & collaboration
Even before direct leadership became part of my role, a large share of my work consisted of supporting people, sharing knowledge, guiding change and developing solutions together.
Out of that grew an understanding of leadership that rests above all on trust, clarity and reliability.
Taking people seriously, listening and understanding different perspectives — regardless of position or hierarchy.
Communicating expectations, decisions and difficult topics openly and understandably.
Keeping commitments and being predictable for others. For me, trust grows above all through consistent action.
Acknowledging different experiences, personalities and viewpoints — even when you do not share the same professional opinion.
For me, leadership does not mean having an immediate answer to every question. What matters is wanting to understand how things connect, making decisions comprehensible and being willing to keep learning.
Not making people permanently dependent on support, but sharing knowledge and enabling them to solve challenges more and more independently.
Training sessions, workshops and user support were a fixed part of my work for many years.
It was never about presenting as much expert knowledge as possible. My aim was and is to explain complex topics in a way that lets others understand them, apply them and then work with them independently.
For me that is also an important part of good leadership: not dictating every solution myself, but helping people to build their own confidence, competence and responsibility.
Voluntary Engagement · Vocational Education
Alongside my professional career, I am actively involved in Germany's vocational examination system as a volunteer IHK examiner. From 2013 to 2017, I served as an examiner for the IHK for Munich and Upper Bavaria. In 2026, I resumed this engagement with IHK Halle-Dessau, focusing in both roles on vocational qualifications in retail.
Volunteer Examiner
Vocational qualifications: Retail Salesperson (Verkäufer/-in) · Retail Management Assistant (Kaufmann/-frau im Einzelhandel)
Volunteer Examiner
Vocational qualifications: Retail Salesperson (Verkäufer/-in) · Retail Management Assistant (Kaufmann/-frau im Einzelhandel)
For me, this role combines practical retail experience with the responsible and objective assessment of professional competencies.
Decisions should be based as far as possible on comprehensible information, KPIs and observations.
Documenting a problem does not solve it. What interests me is why it arose.
A process can look perfect on paper. What counts is whether it works in real everyday work.
For me a measure is successful when it does not just move a KPI briefly, but contributes to better workflows in the long run.
You can see how this way of working showed up in concrete projects under Projects & Practice.
Numbers, processes and systems are important tools. Still, the people who work with them every day are at the centre for me.
Good collaboration grows where expectations are clear, knowledge is shared and responsibility can be taken on.
I want to carry that ambition into my next professional chapter as well.